Vinyl labels are a popular choice for product labeling, but when used incorrectly, they can quickly become an expensive mistake. Businesses need to be aware of the potential pitfalls of using custom labels to ensure their products look professional and attractive.
In this article, we’ll discuss the top six mistakes businesses make when using vinyl labels for product labeling, so you can avoid them and create a great impression with your customers. We’ll cover everything from overstuffing the label to not testing the design. With these tips in mind, you should have no problem creating high-quality product labels that will impress your customers!
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1. Overstuffing the label
As business owners try to communicate their product’s features and benefits, they can be tempted to overstuff their vinyl labels. Unfortunately, this can have a negative impact on sales as people struggle to make sense of the information presented on the label. Overstuffing also makes it more difficult for customers to identify key product features, resulting in a lack of clarity regarding the product being sold. To avoid this, businesses should strive for clarity and simplicity when designing labels.
2. Choosing the wrong material
When printing vinyl labels, it’s essential to choose a suitable material for the job at hand. Not all vinyl materials are created equal, and you can often choose from dozens of different thicknesses, films and finishes. For example, holographic vinyl stickers come with a rainbow effect that can take your luxury packaging to the next level. We even have some additional design tips for holographic stickers here.
3. Not considering the environment
It is essential for businesses to consider the environment their labels will be used in before they decide on a vinyl label. This is because depending on the conditions, different types of materials and adhesives may perform better or worse than others. If your product will be exposed to extreme temperatures or weather elements like rain and snow, you’ll need a material that can stand up to the elements without peeling off or fading over time. Similarly, if your product needs to stick onto surfaces with oil and grease, choosing an adhesive that won’t loosen due to these substances is important. By understanding more about the environment where your labels will be used, you can choose the right materials for long-lasting results.
4. Settling for standard shapes
Vinyl labels come in all shapes and sizes, so there’s no need to settle for the same old, boring designs. By experimenting with different shapes and sizes, businesses can create stunning die cut labels that are unique and eye-catching. This can help distinguish your product from the competition and draw attention to your product on store shelves.
5. Ordering too few labels
Businesses should always order extra vinyl labels when printing them. This will ensure they have enough in case of any mistakes or unforeseen circumstances that require additional labels. It can also be helpful to order a larger quantity if you’re looking to take advantage of wholesale pricing or promotional discounts.
6. Not testing the design
Finally, businesses should never forget to test their vinyl labels before production. This is especially important when printing a new design or experimenting with different materials. By testing the label, you can ensure it looks and functions properly before sending it out for mass production.
By avoiding these common mistakes, businesses can create high-quality product labeling with vinyl labels. From selecting a suitable material to testing the design, businesses should take their time and research to ensure they create attractive product labeling that will help them stand out from the competition. With these tips, you should have no problem creating professional-looking vinyl labels for your products! If you are after more design tips for labels, click here.
